Creative Direction.

Content Strategy.

SEO.

Copywriting.

SOCIAL.

Email.

Client / Sunday Seltzer

BRAND

Sunday Seltzer | Hemp-enhanced Beverage

VIBE | Urban + Edgy | Relevant + Refreshing


PROJECT

Brand voice development | Flavor Archetypes | Website Copy | PR + Marketing Collateral


WORDS / Manifesto

LIBERATION IN LIBATION FORM A NEW KIND OF FREEDOM 

who knew hemp was the not just hype but the crème de la crème of party hosts? 

HANGOVERS ARE A THING OF THE PAST 

we say out with the old and in with the new the hangover-free, good time we’re all entitled to 

SUNDAY FUNDAY WITHOUT A CASE OF THE “MONDAZE” 

we envision a weekend where “Remember when...” actually has an answer

Tomorrow starts with today, a better Monday is the product of a damn good Sunday

SAY GOODBYE TO “SUNDAY SCARIES”

hangovers = hard pass

WE BELIEVE CELEBRATION WITH LIBATIONS IS A FORM OF SELF-CARE

our only caveat - no recovery needed*

IF ALCOHOL IS THE ACHILLES HEEL OF A GOOD TIME

we are your armor

WORDS / Flavor Archetypes

  • the beloved, life of the party

    THE ESSENCE OF NONCHALANCE

    notorious for knowing everyone

    QUOTE — “Don’t tempt me with a good time”

  • the go-to aka your #1 on speed-dial

    WHY COMPLICATE THINGS

    definition of no drama + a guaranteed good time

    QUOTE — “Can’t go wrong with what’s always been right”

  • laced with an aura of intrigue

    SOPHISTICATED + PROPHETIC

    always cool, calm and collected

    QUOTE — “Come to me for a refreshing dose of realness and a bit of prophecy... I don't go anywhere without my tarot cards”

  • the last to be the center of attention

    HUMBLE BUT GENIUS

    never afraid to break the rules when the moment is right

    QUOTE — “I have a theory, it's a little crazy, but hear me out..."

  • the wild, flower child

    MAGNETIC + BOLD

    born a few decades late, but as relevant as ever

    QUOTE — “Going for a midnight swim, care to join?”

  • always a bit of a wild card

    POETIC + EDGY

    if a drink is in one hand, their film camera is in the other

    QUOTE — “I can’t stay too late, I need to get back to writing my memoir...”

Client / Alchemiss

Alchemiss CBD | Plant Alchemy By Women For Women

BRAND

VIBE | Mystical + Metaphysical | Mindful + Invested Relatable + Relevant | Innovative + Science-backed


PROJECT

Product Archetypes | PR + Marketing Collateral | Wellness + Dose Guide | Email Flows + Campaigns | Social Content Strategy + Copy | Creative Direction


WORDS / Healing is the New High

EMAIL, SOCIAL + BLOG CAMPAIGN

GOAL — educating CBD consumers on the science behind and benefits of high-quality CBD products across six wellness pillars: Anxiety, Sleep, Pain, Clarity, Balance, Immunity

Healing is the New High is a movement to heal the whole you through biohacking and plant alchemy

THE HIGH USED TO BE THE ESCAPE, NOW WE’RE HEALING

Alchemiss is a tribe of badass women taking their power back and reclaiming their health through awareness and plant alchemy. More than just CBD, we believe mentality, science and ritual are catalysts to creating the life you desire and deserve. You’re the one that holds the magic, we’ll help you unlock it.

  • Let’s dive into the science of stress, anxiety and how plant alchemy can help. Plant alchemy is how our bodies receive the powerful nutrients and healing energy that plants provide.

  • Tomorrow’s mindset begins with tonight’s sleep. Reclaim your sleep cycle with a microdose of melatonin and Broad Spectrum Hemp Extract.

  • Let’s break the stigma around mental health. The first step toward healing is shifting the dialogue and detaching from any identity with anxiety. We don’t “have” anxiety, we experience anxiety. From here we can implement tools and biohacking to improve our response to stress and alleviate anxiety from the mind and body. Remember, you’re the one that holds the magic.

Healing is the New High

〰️

Healing is the New High 〰️

Email.

WORDS / Email Campaigns + Flows

KLAVIYO FLOWS + NEWSLETTER

PROJECT — Creative, Strategy, Copy + Execution

SOCIAL.

Client / Holief

BRAND

Holief | Hemp-infused Wellness Products

VIBE | Relatable + Inclusive | Down to Earth | Backed by Science | Holistic + Educational


Brand voice development | Website Copy | SEO | Content Creative Direction, Strategy + Copy | Blog | Social | Email Campaigns + Flows | Photography | PR + Marketing Collateral | E-books + Guides

PROJECT


Brand Voice.

WORDS / Wellness made effortless

PLANT-POWERED WELLNESS YOUR WAY

From fitness to PMS relief, mindfulness to sleep.

Welcome to the next level of holistic relief.

Holief is paving the way for plant-powered wellness. Empowering the active community we serve with all-natural alternatives, expertly formulated to offer targeted, effective relief from joint and muscle pain, migraines, sleepless nights, hormone imbalance, PMS and menopause.

  • Take back your time of the month

    Products for Period Positivity by Holief

    Your Period on Your Terms

  • Dreaming of better sleep?

    Get the dream sleep you deserve.

    Sleep-enhancing, plant-powered tinctures at your fingertips.

  • Rapid recovery, powered by plants

    Inner balance for outer bliss. Experience full-body alignment and find your flow state with Holief Balance

  • Wellness made effortless

    Plant-powered Wellness Your Way by Holief

    From fitness to PMS relief, mindfulness to sleep. Welcome to the next level of holistic relief – Holief

WORDS / Content Pillars

Content Strategy.

WORDS / Blogs

  • * How to work with your cycle: Biohacking and Cycle Syncing

    * 4 Plant-Based Products for a Period Positive Workday

    * The 5 Minute Guide to Eating on your Period

    * Top 10 Ingredients for PMS Relief

    * Working with the Moon Cycle and your Moon Days

    * 4 Daily Rituals for your Moon Days

  • * 7 Ways to Create a Sleep Ritual

    * 12 Ways to Sleep Better on Your Period

    * 7 Natural Ingredients for Better Sleep

    * 3 Products to Help You Achieve Your Dream Sleep

    * Did you know we are in a sleep epidemic?

    * 14 Signs You’re Sleep Deprived and What You Can Do

  • * 4 Types of Yoga and How to Find the Right One For You

    * Holief Gym Bag Essentials

    * 6 Natural Ingredients for Workout Recovery

    * Why is a rest day important in exercise?

    * 10 Benefits of Foam Rolling

    * 4 Products to Give Back to your Body Pre and Post-Workout

  • * 4 Quick Practices to Get Started with Breathwork

    * Drops, Caps or Gummies, which is right for you?

    * 10 Ways to Regulate Your Nervous System

    * 9 Natural Ingredients to Support your Nervous System

    * 15 Benefits of Breathwork for Physical, Emotional & Mental Wellness

    * 12 Benefits of CBD and Products You Have To Try

BLOG.

Email.

Client / HERBO

HERBO | Hemp-infused Skincare

VIBE | Sohpisticated + Subdued | Elevated + Editorial | Sustainable + Plant Positive | Ancestral + Earthy

BRAND


Brand voice development | Product + Website Copy | SEO | Content Creative Direction, Strategy + Copy | Blog | Social | Email Campaigns + Flows | Photography | Paid Media | PR + Marketing Collateral | Community Engagement

PROJECT


BRAND VOICE

HERBO is your at-home apothecary for radiant skin and all your hemp-infused skincare needs

HERBO’s line of plant-based body lotions, oils, butters, balms and bath salts are designed to revitalize all skin types. Known for its anti-inflammatory and anti-aging effects, HERBO leverages the restorative properties of hemp to hydrate and enrich skin.

Centuries before us our ancestors understood the value in plant-medicine. We believe it’s time to reawaken that ancient wisdom. Which is why we created a collection of consciously designed, hemp-infused products using only the highest-quality, organic ingredients.

MINIMALIST, YET EVERYTHING YOU NEED

WORDS / From Routine to Ritual

Blog.

Client / Wolven

Wolven | Sustainable Activewear

VIBE | Conscious + Sustainable | Trendy | Relevant

BRAND


PROJECT

Product Copy | Blog | Photography


Vibrant, earth-inspired colors and all the wildflower feels. The versatility of our four-way active top gives you a ready-for-anything look whether your plan is a picnic under the trees for a day by the sea.

Add a little spice with the keyhole cutout in front or reverse for a more athleisure vibe. Switch to sunny yellow and set the tone for a flawless summer.

WORDS / Summer Sets + Swim

COPY.

WORDS / Summer Swim

  • Things are heating up with our 4-way one-shoulder top. All the versatility of an active top, with a ready-for-anything look to take you from beach day to late nights cruising the boardwalk. Make it spicy with the keyhole cutout in front or reverse for a more poolside athleisure vibe. Reminiscent of summer storms and midnight moonlit swims, this cool print is the perfect contrast to your sun-kissed glow. Channel your inner Scorpio and switch to solid black, or pair with our high-waisted bikini bottom to complete the look.

  • Hamptons ready with a little hippie. Harmony is subtly sweet, infused with sacred geometry and creamy tones. Our new bandeau bikini top pairs perfectly with our high-waisted bottoms. Minimal tan lines, and more skin shine. Features removable padding, straps, and rose gold clasps.

  • Keep your skin salty and your vibe sweet with our hipster bikini bottom. Flirty, fun, and flattering, with a cheeky cut and ruching. Reminiscent of summer storms and midnight moonlit swims, this cool print is the perfect contrast to your sun-kissed glow. Pair with our versatile one-shoulder or four-way bikini top. With endless looks, it’s the only suit you’ll need all summer.

  • This sweet as cotton candy on Coney Island print paired with our one-shoulder style features all the versatility of an active top, with four different looks. Add a little spice with the keyhole cutout in front or switch it up for a more athleisure vibe. Reverse for baby pink and pair with loungy linens or our French-cut bikini bottoms, and when it’s time to throw in the beach towel, make sure you’re trading it for a glass of rosé.

  • For the sunshine seekers and the secret beach keepers. We don’t tan and tell. Our dreamy Aquarius print will leave fellow beachgoers saying “oh la la.” A high hip in the front and just the right amount of cheek. These bottoms have you covered even if your sunset surf turns into a late-night soiree. Reverse to pearly white and pair with our four-way bikini top or cropped rashguard to complete the look.

  • Created for the always-on-the-go beach babe, that knows a perfect summer day is best celebrated sandy, salty or poolside. Reminiscent of fresh summer rain, washing away the heat of the day. This rainforest-inspired fractal print reverses to a stunning cactus green. Featuring adjustable straps. Wear ruching in the front and dress it up, or pair with our high-waisted bikini bottom to complete the look.

BLOG.

WORDS / Blog

  • There’s no need to fear, even though Mercury Retrograde is certainly here.

    Many of us can relate to the nerve-wracking, anxiety-inducing feeling when our Instagram feeds light up with posts pointing out an impending retrograde. But fear not, the cosmos are never working against us, but always in our favor — sometimes just in a “less direct” manner.

    With the first Mercury Retrograde of the year upon us, here’s how to thrive while the well-known ruler of communication, technology, and travel, takes on his “backward” transit.

  • We all know February is the month of L-O-V-E. It’s the time to soak up that self-love and focus on what feels good! Whether that’s carving out time for a bubble bath, trying a new kind of yoga class or taking yourself on a date night and splurging on dessert, there are lots of ways we can show ourselves the love we deserve!

    As we transition this month from Aquarius to the energy of Pisces we as a collective are being asked to dive deep into our heart space, learning to think with our heart instead of our head! Particularly in pursuit of our happiness, dreams, and ambitions.

    After dreaming big but strategically in January with the energy of Capricorn and Aquarius, it is now time to fuel everything from our day-to-day tasks to our biggest goals with a little more heart and soul!

    The deep, watery energy of Pisces asks us to reconnect to the “why” of what we want to do and create in our lives. And allow that clarity to not only open the door but give us a passionate push in the right direction. Feel first this month, and leave the overthinking behind!

  • he’s been there for you since the beginning and she’ll be there for you to the end. She always feels like home. She feeds you, clothes you, provides a roof over your head. She is the stability that keeps you grounded. Not to mention she’s an excellent listener, always provides the greatest adventures, and never asks for anything in return...the essence of balance, and the ultimate example of unconditional love.

    True love comes in lots of forms… but our love for the Earth will stand the test of time. She really is always there for us. So here are 5 ways this Valentine’s Day that we can show a little love back.

  • Spring has arrived and with it the astrological new year. This season in the natural world, of which we are of course a part, is the epitome of the transition of death into life, a miraculous and yet cyclical rebirth. An exciting time as the cosmos begins its next transit through the signs, beginning of course with fiery Aries.

    This month asks us to look within at the knowledge and self-awareness we have garnered from winter’s reflection, and ask ourselves, am I ready to be reborn? We are breaking through the proverbial chrysalis and set with the challenge of choosing, will we use our newfound wings? The universe is here to support us, the wind that gives us height. But we must take the leap and trust without a doubt that we will soar.

  • Where most of us flock to the mountains when we think of retreating into nature, the desert has an unparalleled magic that is often overlooked. Which is why for this month’s Travel Tuesday we’re taking you to the spiritual mecca of Southern California, Joshua Tree National Park, where we spent a week chasing our bliss and dancing in our favorite threads at Bhakti Fest!

PHOTO.

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