Bold
I build
&
Brave
brands
with vibrant voices
and connected communities
Conscious
for
companies
Hey there, my name is Alexandra, but we’re all friends here so you can call me Allee.
I’m a slashie, and if you don’t know what that is…
slashie. (n.) a multi-passionate or multi-disciplinary individual
not so trendy synonyms include… jack of all trades, multi-hyphenate — you get the picture
ExAMPLE: brand designer / creative director / content strategist / copywriter / photographer / *slashes continued*
MISSION
Taking a vision from concept to creation is my passion. I’ve spent ten years building brands, storytelling through viral visuals and compelling copy. From businesses that have been around the block to starting from scratch start-ups, I’ve supported conscious companies to increase visibility, enhance brand identity and cultivate community so they can move the needle on their mission.
WHAT I DO
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Personify your business through a binge-worthy brand identity that builds trust and cultivates community, or a cult following if that’s your thing. Whatever your end goal is, humanizing your business, aka. bringing your brand to life through aligned visuals and voice, not only creates consistency, but is the secret sauce to setting yourself apart in your industry.
Scope: Brand identity, strategy, development and execution through voice and visual assets
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Whether it’s crafting compelling narratives or one-line wonders, I love getting creative with copy, and a healthy dose of strategy. I support brands in developing vibrant voices that sell through their story and authentically resonate with their ideal audience. An expert at adapting pre-existing brand voices, I ensure flawless integration into messaging across channels, from SEO-optimized website copy to quippy ad captions that incite action.
I believe copy, done right and done well, makes selling (almost) effortless. While I’ve been known to go weak in the knees for a killer aesthetic, if brand identity is the pretty face, copy is the personality that makes you stay, the late-night conversation you can’t leave, even if it keeps you up all night.
Scope: Website, Social, Blog, Email, Paid media, Marketing + PR collateral
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Whether your business has been around the block and you’re looking for a pair of fresh eyes, or you're a start-up starting from scratch, together we can align your marketing strategy to accelerate your efforts and achieve your goals.
Scope: Social, Blog, Email, Paid media
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Every business is unique from its mission to its messaging. Together we will develop a custom, creative content strategy that mirrors your mission, and broadcasts your message in alignment with your brand, increasing visibility, enhancing engagement, cultivating community and converting customers.
Scope: Blog, Email, Social, Paid media
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Whether you’re just starting out and need creative direction to develop the visual identity of your brand, or you’re seasoned and seeking fresh content for a campaign or launch, together we will identify your objectives and create aligned imagery that embodies your mission. From the back country to Bali, I have traveled the world creating compelling visual content for companies that know no bounds when it comes to pursuing their vision.
I work with mission-driven businesses, groundbreakers and trailblazers raising the bar in ethics and quality, prioritizing sustainable solutions, and passionate about taking a community-centric approach.
From ancestral-inspired holistic skincare to science-backed supplements with a spiritual twist, street-smart CBD seltzers and activewear driven to save the planet by making sustainability sexy, the common thread was they all had a story, a voice, and a mission I could get behind.
Brand Spotlight
Sunday Seltzer
Alchemiss
Wolven
Holief
Dri/kit
Herbo
PURA VIDA | REI | KEEN | PRANA | GOMACRO | CLIF BAR | THERAGUN | FACESOFT | BOB'S RED MILL | MINNETONKA | YOGO | DAKINE | CRABTREE + EVELYN | NOMADIK | PARKS PROJECT | HEMPIRE | NO3A | HIGH GROUND COFFEE | TRIBE & TRUE | SOLÉ BICYCLES
MINDFULNESS + WELLNESS
✺
SPIRITUALITY + HOLISTIC HEALING
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ENTREPRENEURSHIP + BUSINESS
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TRAVEL + HOSPITALITY
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FOOD + BEVERAGE
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CANNABIS
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BEAUTY + SKINCARE
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MINDFULNESS + WELLNESS ✺ SPIRITUALITY + HOLISTIC HEALING ✺ ENTREPRENEURSHIP + BUSINESS ✺ TRAVEL + HOSPITALITY ✺ FOOD + BEVERAGE ✺ CANNABIS ✺ BEAUTY + SKINCARE ✺